These are simply must-reads in no particular order.

Note: Since I'm listing them, I figured I can make them affiliate links in case someone actually decided to buy one of these. 

Focus here is on Human-Dog understanding first and trick training second. Consider the "understanding" piece of the equation as a foundation upon which tricks (sit, roll over, limp, shake, etc) are built. Feel free to add your favs in the comments sections. Enjoy.

• How to Be Your Dog's Best Friend: The Classic Training Manual for Dog Owners (Revised & Updated Edition) 
  How to Be Your Dog's Best Friend, an informal, friendly guide by The Monks of New Skete, is really two books in one: a step-by-step training manual and a philosophical discussion of the spiritual benefits of owning a dog. The Monks, who support their community in upstate New York by breeding and training German shepherds, reveal a profound devotion to all breeds in this detailed guide to every imaginable aspect of dog ownership. 

• Don't Shoot the Dog!: The New Art of Teaching and Training
  Karen Pryor clearly explains the  underlying principles of behavioral training and through  numerous fascinating examples reveals how this art  can be applied to virtually any common situation.  And best of all, she tells how to do it without  yelling threats, force, punishment, guilt trips--or  shooting the dog.

• The Culture Clash: A Revolutionary New Way to Understanding the Relationship Between Humans and Domestic Dogs
  Jean Donaldson's first book is quite simply the very best dog book I have ever read. It is utterly unique, fascinating to the extreme, and literally overflowing with information that is so new it virtually redefines the state of the art in dog behavior and training. Written in Jean's inimitably informal yet precise lecture style, the book races along on par with a good thriller.

• Cesar's Way: The Natural, Everyday Guide to Understanding and Correcting Common Dog Problems
  Fans of the National Geographic Channel's The Dog Whisperer with Cesar Millan will be grateful for Cesar's Way, an accessible guide to help new and current dog owners better understand the needs of their beloved pets. If you are not yet a fan, try to catch a couple of episodes of the remarkable show--you will be amazed, impressed, and motivated to create a healthier, more fulfilling relationship with your dog.

• On Talking Terms With Dogs: Calming Signals
  Turid identifies what she calls calming signals: signals used by dogs to prevent things from happening, from avoiding threats from people and dogs to calming down nervousness and fear. Turid goes on to explain how dogs use calming signals, and how we, as dog owners, can use them as well with our own dogs.

• The Other End of the Leash: Why We Do What We Do Around Dogs
  An animal behaviorist and adjunct professor of zoology at the University of Wisconsin Madison, McConnell offers sound advice for dog owners: Pay attention to your own behavior. Believe me, your dog is.

• Before and After Getting Your Puppy: The Positive Approach to Raising a Happy, Healthy, and Well-Behaved Dog
  The star of the British television show Dogs with Dunbar has been teaching pet owners to train their dogs humanely and thoroughly for over 30 years. In this compassionate and honest volume, the veterinarian shares his definitive opinions about the way dogs should be trained.

• The Rosetta Bone: The Key to Communication Between Humans and Canines (Howell Dog Book of Distinction)
  Far too often, we humans expect our dogs to understand what we say to them. Though we may spend a lot of time talking to them, we’re really not communicating. And without proper communication, it’s impossible to train a dog properly–– let alone make your human/canine relationship a rewarding one.

•  101 Dog Tricks: Step by Step Activities to Engage, Challenge, and Bond with Your Dog
  101 Dog Tricks is the largest trick book on the market and the only one presenting full-color photos of each trick and its training steps? The step-by-step approach, difficulty rating, and prerequisites, allow readers to start training immediately.

• Be the Pack Leader: Use Cesar's Way to Transform Your Dog . . . and Your Life
  Millan, television's "Dog Whisperer," says that "Even the most unobservant person can see an owner's own issues totally mirrored in his or her dogs' problems," and in this follow-up to last year's bestselling Cesar's Way, he makes that connection more explicit and exploitable. Every dog wants a "clearly defined social framework, with a fair, consistent pack leader"; chances are good, then, that behind every unruly dog is an inconsistent human.

Bonus:

How to be the Leader of the Pack...And have Your Dog Love You For It.
Learn how to love your dogs without spoiling them and provide boundaries without intimidation. This dog training booklet clarifies how to be a benevolent leader and avoid aggression related to fear or dominance. If you want to be a natural leader to your pack and teach your dog that being polite is fun, this booklet tells you how to do it in a peaceful, kind way.

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I'm going to say few things here that are entirely against the grain when it comes to Apple.

Apple is not Apple

1. Apple is not Apple. Apple is Steve Jobs. When Jobs leaves, Apple will be no more. The entire success or failure of Apple hinges on Steve Jobs. He is the typical charismatic leader that fosters followers. Leaders who foster other leaders; they leave organizations that survive.

We only need look to the 90s when Jobs left and Apple almost went out of business. History, as they say, repeats itself. 

2. When Apple ordered a raid on Gizmodo's apartment few months ago, this to me signaled the completion of corporate takeover of civil liberties. Not cool Apple. Terrible marketing move. 

3. Apple doesn't innovate. I will never understand why Apple is considered such an innovative company. They take something that someone else invented and design it better. They are great designers, but SONY is the company that invented iPod (back then it was called Walkman).

Apple doesn't innovate the technology, they innovate the design

At best I will say that Apple is innovative when it comes to design, but NOT when it comes to technology and there is a difference. 

Last but not least, I hope somebody can tell me Im wrong. I soo want the new Macbook Pro but my sense of right and wrong wont allow me to buy it...am I wrong here? Especially on the bit about corporate takeover of civil liberties? 

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